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Is Homeware The New Fashion?



It shouldn't really come as a surprise that we are becoming obsessed with our homes, given the fact we quite literally spend ALL our time in them these days.

I have noticed that a few fashion retailers have preyed upon this, it was only a matter of time. Pretty Little Thing and Missguided are notorious for their clothing items and accessories; shoes, bags, dresses galore. But one thing I never would have imagined them releasing is homeware, although looking at their ranges now that seems silly because they are beautiful, I must admit.

First up is Pretty Little Thing. PLT launched their homeware range wayyy back in September/ October time. I remember this because coincidentally I was decorating my 2nd year uni house at the time.. strategic marketing. "PLT Home" mainly consists of a pink theme, my fav. From pink bed covers, pink pampas grass, pink candles and pink mugs they have it all. They also jumped on the neutrals and beige trend as the other half of their collection consists of essentially the same items, but in a more neutral understated tone and style. They have since incorporated black into their theme. 


Missguided launched their "Missguided Home" yesterday! It's a very similar concept, which was to be expected when both brands are so similar in all aspects. Missguided Home has a more luxurious feel however, incorporating a lot of mauve, black, gold and rose gold tones throughout the collection. As expected though, neutrals are also a feature. 



Both brands are around similar price points, averaging £30/35 for a bed set, including a duvet cover and 2 pillowcases and around £12/15 for a trendy candle. Which is another thing I noticed, both ranges seem to focus heavily on the body candle/ homeware trend. Both ranges have a selection of candles in the shapes of different body parts (e.g. torso) as well as "bubble" candles. This comes as no surprise however as this style of decor is highly popular amongst Instagram "influencers" at the moment.



This then raises the question, is homeware becoming the new fashion?

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