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Barilla Marketing Technique!


 

Hi everyone! I came across a Tik Tok today which put me on to Barilla Italia’s genius marketing strategy and I had to share it! 

Barilla is a famous pasta company in the US. It is an Italian family-owned company and started in 1877. They have and specialise in many different shapes of pasta and pasta related products such as sauces etc. But, Barilla have came up with the idea of creating a Spotify account and making a playlist for each pasta box specifically. 

Upon looking at the account you can see that they have a range of playlists depending on the type of pasta and the required cooking time, to ensure the pasta is cooked to perfection every time whilst always having a good time cooking it. 

For example, there are “Moody Day Linguine”, “Top Hits Spaghetti” and “Best Song Penne”- the songs in each playlist depend entirely on their title and theme and each playlist finishes at the time needed for perfect pasta (e.g 7 or 11 mins). They include many artists and genres, including even Harry Styles to ensure something for every pasta lover to dance to! The account currently has over 121k followers! 

I know this is a really short post today but I couldn’t get over what a genius idea this was from Barilla! Let me know your thoughts/ your favourite pasta shape or playlist!! 🍝


(Tik Tok credit: @stephenrigatoni)


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