Business Growth through Social Media: The Home Edit

 Being a millennial baby it is really no surprise that I am engrossed by social media in my free time. But I am also continuously fascinated by the use of social media in the business and marketing world. Statistics show that around 3.5 billion people use social media every day, with 54% saying they rely on influencers recommendations and 73% of marketers saying social media marketing has been effective for them in some way, why would you not avail of this?

A case of online media marketing for business growth that I have recently come across is an American company called "The Home Edit". I was casually browsing on Netflix one day when I seen a show called Get Organized: The Home Edit, the description said it was about tidying and sorting out peoples homes and I knew immediately I would love it, so I stuck it on. The business is owned by two ladies, Clea and Joanna and one of the first things they said was that they grew their business completely through social media. Now, if you think about the fact I found this show because it was on NETFLIX, one of the most famous streaming services out there, it's intriguing. 

Upon further inspection I found they had 4.7 million followers on Instagram and had already previously released a book that is a New York Times bestseller. The business was started in 2015 and has reached unbelievable milestones since then. 

The girls focus on the aesthetics and practicality of organization, they make the home organized and tidy for the client whilst keeping it liveable, for themselves but also for their families, as they are mothers themselves they know this can be quite a challenge. Their organization works and this seems to have appealed to their audience. 

On their Netflix show, it shows Clea and Joanna's process behind their organization, the steps they take and also the fulfilment of the project. The girls have had so much business growth that they are now able to fly across states for their work, and working for many celebrities and public figures.. for example, Reese Witherspoon from Legally Blonde, Khloe Kardashian and Neil Patrick Harris who plays Barney in How I Met Your Mother to name a few!

So how did they do this? 

Determination.. and Instagram. The girls show a side to them on Instagram that is more than just their business, they show that they are real humans too. They show their love for food and travelling, their everyday lives and their journey as mothers. They are relatable. The girls have discussed that they have made a connection with their audience and their followers. They have said they don't honestly think their followers would mind if they spent all day showing themselves taking their rubbish out to the bin, which is kind of their job anyway. But their business and account is more about making a connection and attachment with each other, going through the journey of life together and this is what makes them so likeable. They are just two best friends doing what they love and sharing it with the world. Albeit their work is also satisfying to look at but the connection is the main way they have gained their following and success. 

So, the take away from this blog post is that social media is a very powerful tool when it comes to business marketing and growth. You can completely change your life through gaining a following on Instagram but the main thing to keep in mind is to be personal, be yourself and have fun! You don't have to be a business robot to be successful!